Spot On Improvements: A Handyman Website Built to Get the Call
A new website for a one-person handyman business in Riverview, Florida, serving Tampa Bay.
We planned, wrote, designed and built spotonimprovements.com for Landon Skiles, who answers the phone, does the work and sends the invoice himself. The site has one job: help the right homeowners call, text or request a job, and know what to expect before they do.
| Client | Spot On Improvements (Landon Skiles) |
|---|---|
| Business | One-person handyman business, based in Riverview, FL, serving Tampa Bay |
| What we did | Strategy, copywriting, design, build, local SEO, Google Business Profile updates and tracking |
| Launched | Fall 2026 |
| Live site | spotonimprovements.com |
What the site needed to do
Landon's customers are homeowners with a list of small jobs. Before they reach out, they want to know three things: does he do this, roughly what will it cost, and how fast can they reach him. Many handyman sites leave those answers for the phone call. We built this one to answer all three on the homepage, before anyone has to pick up the phone.
What we built
- Prices up front. Most services show a starting price, and the $150 minimum per visit is right on the page, so people know the range before they get in touch. Bigger jobs like bathroom remodels get a free estimate.
- Quotes by text. "Text us a few photos" is the fastest way to a price, and one tap opens a text to Landon from any phone.
- Call, text or request from every page. On phones, a bar with all three stays at the bottom of the screen.
- A page for each job and each town. 12 service pages, from TV mounting to bathroom remodels, and 8 town pages, including Riverview, Brandon and Apollo Beach. Each town page leads with the job people there search for most.
- His real work. Photos from his own jobs, in a gallery and on the service pages, instead of stock photos.
- Clear about what he doesn't do. The site says plainly that he doesn't take plumbing work, so people know before they call.
- Ready for Google and AI search. Clear page titles, real FAQs and structured data, so search engines and AI tools can understand what he does and where.
- Tracking from day one. Calls, texts and job requests are tracked, so we can see which pages and sources bring in work.
Beyond the website
We also updated his Google Business Profile with new photos of his work and a tracked link back to the site, and submitted the site to Google Search Console so Google can find every page.
What's next
The site is new, so we don't have results to share yet. We're tracking calls and requests now, and we'll add the numbers here once there's enough to be useful.
Want to see how we approach these projects? Read about our website design services, or the five decisions we make before any design starts.
When a site like this isn't the answer
If you already get more calls than you can take, a new website won't fix that. You'll get more out of tightening your prices or your schedule first.
Want a website that gets the call?
Fill out the intake form with your availability. If it looks like a fit, we'll follow up to set up a 30-minute call.
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